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British Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes

CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative...

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Adweek Podcast from Cannes – Creativity, Spontaneity and Futuristic Optimism

This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's...

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Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue...

When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a...

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Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand...

Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance...

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Bayer’s Chief Marketer on Defending Budgets and Breaking Taboos

CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief...

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11:11 Media Is Manifesting a New Wave of Storytelling

When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social...

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The Speed of Culture Podcast: How Failing Fast Drives Success

Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to...

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Brave Commerce Podcast: Creating Quality Products to Stand the Test of Time

In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes...

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Twitter’s Small First Step in Quelling Ad Buyers’ Brand Safety Concerns

Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal...

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Confronting Sexual Harassment at Cannes

It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year....

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Clash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by...

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Nike’s AI Serena Williams Match Wins Grand Prix in Digital Craft at Cannes

Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign...

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The Real Power of AI Is Its Command of Human Language

The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably...

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Exclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad...

With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of...

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Publicis Joined by Edelman, IPG, Omnicom and WPP in Working With Cancer’s...

There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and...

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Video: Inside Adweek’s Cannes Lions Kickoff Soiree

CANNES, France--Adweek kicked off Cannes Lions week with a soiree hosted by sponsor partner Onyx by Outbrain at The Female Quotient's Equality Lounge, where some of the best minds in the industry...

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Issa Rae’s Inclusive Marketing Agency Fête Opens for Business

CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business...

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3 Secrets to Community Engagement From E.l.f. Beauty and Hartbeat

CANNES, France--On the surface, e.l.f. Beauty and Hartbeat--the entertainment company founded by comedian Kevin Hart--may appear to have little in common. But the two brands share an adeptness at...

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Brands Need a Strategy Change to Reach Hispanic Audiences

In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation...

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The Great Fail: When the Wheels Came Off for Schwinn Bicycles 

In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and...

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