These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleBrands Can Now Add Instagram’s Poll Sticker to Instagram Stories Ads
Instagram is beginning the process of bringing interactive elements to its Stories ads with Tuesday's rollout of its poll sticker for use within those units. The Facebook-owned photo- and video-sharing...
View ArticleHow the Internet Will Change Thanks to the EU’s New Copyright Rules
After the European Parliament approved the EU Copyright Directive in a 348-274 vote this morning, the controversial and complicated overhaul of copyright rules in the European Union will cause major...
View ArticleThis Organization Is Giving Toronto Students the LGBTQ Sex Education That...
Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. On Tuesday, Toronto public high school...
View ArticleFTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use
The Federal Trade Commission said in a statement on Tuesday that it is looking into how major U.S. internet broadband providers "collect, retain, use and disclose information" about consumers and the...
View ArticleSpringserve Partners With Protected Media to Cut Down on Video Ad Fraud and...
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing "the latest measurement and verification tools" on board, SpringServe hopes to cut down...
View ArticleGoogle News Initiative and McClatchy Will Fill a Local News Void in 3 U.S....
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to...
View ArticleMcDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its...
It's no deal from the Dollar Menu, but McDonald's acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more...
View ArticleDentsu Aegis Network CEO Calls Ad Industry ‘a Bit of a Mess’ at 4A’s Event
Dentsu Aegis Network CEO of the Americas Nick Brien had a somewhat bleak message for attendees at the 4A's Decisions 20/20 Conference in Washington, D.C. yesterday. "Our own industry is in a bit of a...
View ArticleBlockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to...
Even the world's most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies. Publicis Media, The Hershey Company and...
View ArticleFridababy Asks Meghan Markle to Skip the Post-Birth Photo Op in Full-Page New...
Today Fridababy, the company behind the NoseFrida, a snot-sucking device for infants, put out a plea to Meghan Markle in the form of a full-page New York Times ad. Since the days of Princess Diana,...
View ArticleIt’s OK to Talk About AI Now: Publicis Hits Back at Haters by Celebrating...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts...
View ArticleAB InBev’s Marcel Marcondes on Bud Light’s Woes: ‘It’s Coming Back’
CANNES, France -- It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed...
View ArticleYahoo’s SPO Push, Backstage, Gives Marketers Direct Access to Publishers...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path...
View ArticleMichael Kassan and Jeremy Zimmer on the Convergence of Advertising,...
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired Michael Kassan's media consultancy in late 2021, giving each...
View ArticlePublicis Groupe Chief Arthur Sadoun’s Cancer Campaign Wins Health Grand Prix...
CANNES, France - The campaign launched by Publicis Groupe's chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at...
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