The Wonderful Company Will Sit Out Super Bowl LII
After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company's Wonderful Pistachios brand will sit out Super Bowl LII. The Wonderful...
View ArticleRead This Before Posting Images or Quotes From Martin Luther King Jr. on MLK Day
As Martin Luther King Jr. Day approaches, social media and community managers for brands big and small are thinking about posting quotes and images of King in reverence to his amazing legacy. Here are...
View ArticleYouTube Drops Logan Paul From Google Preferred Ad Platform After ‘Suicide...
YouTube has broken some direct business ties with one of its biggest stars, Logan Paul, 10 days after Paul uploaded "We found a dead body in the Japanese Suicide Forest..." to his 15 million...
View ArticleTrump’s Lawyer Sues BuzzFeed, but What Does That Mean in a Post-Gawker Media...
On Jan. 9, Michael Cohen--President Donald Trump's personal lawyer--filed a pair defamation lawsuits against BuzzFeed and research firm Fusion GPS for publishing a document alleging that Trump's...
View ArticleEdel Rodriguez Brings Fire and Fury to His Latest Stunning Trump Cover for...
Edel Rodriguez, the Cuban-born illustrator who's designed several instantly iconic Donald Trump covers for Time magazine--and some even more shocking ones for Germany's Der Spiegel--is out with his...
View ArticleInstagram: Here’s How to Stop Someone From Following You
Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will show you how this is done. Note:...
View ArticlePereira & O’Dell Names New Chief Creative Officer as Co-Founder Moves to...
Pereira & O'Dell's co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob...
View ArticleVIDEO: How Technology Is Creating New Sonic Identities For Brands
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora's...
View ArticleVIDEO: How CES Highlights the Speed of Change for Brands
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers' ability to make sense of...
View ArticleLack of Data and Brand Safety Underpin Marketers’ Concerns With Facebook and...
Marketers' love-hate relationship with Facebook and Google is complicated. While the duopoly's grip across digital advertising only continues to grow--the two make up 60 percent of 2017 digital spend,...
View ArticleA YouTube Star Explains Why Most of His Peers Can’t Make the Jump to TV
For the past couple years, several media companies have snatched up many of YouTube's most popular personalities to create content for their own linear and/or digital properties in an effort to attract...
View Article4 Optimization Strategies to Make Your Social Media Less ‘Normal’
Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You suddenly felt so small. Well, now there's something...
View Article’90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny’s
If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit "I'll Be," is up to these days, here's your answer. He's right here, on your electronic device, singing a gag...
View ArticleA Pet Piggybank Really Hams It Up in Santander Bank’s Adorable New Ad
Touting Santander Bank's commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl's lost pet pig. Or is it a piggybank? Hey, it's both! (But mostly, it's a brand...
View ArticleDroga5 Cooks Up a Week’s Worth of Meals in Touching Ads for Blue Apron
In a sweet series of ads for Blue Apron, Droga5 shows people "What Cooking Can Do" every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old...
View Article8 Under-the-Radar Tech Companies at CES That Brands Should Know About
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets...
View ArticleWhy ‘Meaningful Interactions’ Should Be the Currency We All Trade in Today
Facebook has been under fire for chasing dollars rather than 'likes', Marc Pritchard is sainted for trashing the "content crap trap" and every day another news story breaks on the ease of inadvertently...
View ArticleMove to America? Maybe if Trump Leaves, Say Norway’s Top Creatives
President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically,...
View ArticleESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day...
View ArticleMajority of Consumers Want Brands to Take a Stand on Social and Political...
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age...
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