Facebook Announced a Data Abuse Bounty Program
Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal,...
View ArticleWalmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more...
View ArticleHow a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain,...
View ArticleInstagram’s New Camera Format Enables Users to Focus on One Person in a Photo
Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos...
View ArticlePayPal Close to Wrapping Up 6-Month Global Creative Review
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with...
View ArticleOne Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its...
There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief...
View ArticleFrom Interaction to Internet: Gen Z Flips the Sales and Social Script
When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final...
View ArticleAdidas Created Earth Day Soccer Jerseys Made From ‘Upcycled’ Plastic Ocean Waste
Adidas has announced its game plan for Earth Day this year, and the brand hopes it will have soccer fans, players and ocean conservationists alike screaming GOOOOOOOOOOAL! Parley for the Oceans, a...
View ArticleLinkedIn: Here’s How to Stop Users From Finding You by Your Email Address,...
By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way,...
View ArticleHow Out-of-Home Media Companies Must Reinvent Themselves as Publishers to...
For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
View ArticleThe Handwritings of Kurt Cobain, David Bowie and John Lennon Are Now...
There's something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the...
View Article5 Lessons Big Brands Can Learn From Startups
Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don't cut it on the fast and...
View ArticleSurfing Legend Lisa Andersen Ascends a Mountain of a Wave in Mother’s Final...
Beauty is about much more than youth and appearance. That's the message cosmetics brand No7 has conveyed with its ongoing "Ready" campaign, highlighting the stories of women who have defied the odds to...
View ArticleErin Go Bragh: St. Patrick’s Day Was a Hot Topic on Facebook, Instagram in March
Facebook and Instagram users had their Irish up last month, as St. Patrick's Day dominated Facebook IQ's list of Hot Topics for the month on both social networks. As far as other holidays and events,...
View ArticleWhy FedEx’s Transportation of $1 Billion in Egyptian Artifacts Is Big for the...
FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic...
View ArticleWhy Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty...
The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There's an...
View ArticleLinkedIn: Here’s How to Stop Sharing Profile Changes With Your Network
When you make job changes to your LinkedIn profile, or are celebrating a work anniversary, LinkedIn may share these updates with your network. If you want to stop the professional network from doing...
View Article6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display...
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