Gannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today
Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...
View ArticleHow Brands Are Getting More Sophisticated at Using Location Data
Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...
View ArticleDentsu Aegis Network Acquires Digital Agency M8
Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...
View ArticleMedia Rating Council Gives Facebook Accreditation for Ad Impressions
After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram. Today, MRC released the results of the audits from January through...
View ArticleDesign Army Gives Back to D.C. With a Creative Space Everyone Can Use
Design Army has made the chicken. Now it's going back to the egg. The Washington, D.C., agency, perhaps best known for its gorgeously crafted ads for Georgetown Optician, is planning to open a new...
View ArticleJordan Peele Will Helm Amazon Prime’s Lorena Bobbitt Docuseries
A four-part documentary series on the case of John Wayne Bobbitt and Lorena Bobbitt is coming to Amazon Prime with Jordan Peele as the executive producer, the company announced today. The series,...
View ArticleAdweek’s Yeah, That’s Probably an Ad Podcast Wins Folio: Award
Adweek's weekly podcast, Yeah, That's Probably an Ad, took home the 2018 Folio: Digital Award for best podcast. Adweek creative director Ron Goodman accepted the award at a luncheon Thursday at the...
View ArticleHow Men’s Wearhouse Became a Bright Spot in the Declining Retail Space
Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys 'R' Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S....
View ArticleIt’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they'd lost from a press alert. Then came the news of yet...
View ArticleLinkedIn: Here’s How to Turn On Two-Step Verification
Did you know you can add extra security to your LinkedIn account by turning on two-step verification? With this feature turned on, you'll need to enter a PIN the first time you sign in to your LinkedIn...
View ArticleQuotes That World Leaders Wanted Suppressed Are Now Billboards in Google...
The Swedish branch of global advocacy group Reporters Without Borders has been planting digital Easter eggs around the world, and they might come as quite a shock to those who stumble across them....
View ArticleFormer GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years...
A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. Irwin Gotlieb is transitioning from that position into a senior advisory role at WPP. Gotlieb...
View ArticleFacebook Live Was Rolled Out to All Users 2 Years Ago Today
Facebook Live became available to all users two years ago today, and vice president of product Fidji Simo marked its "anniversary" by providing a look at the feature's progress. Simo shared the...
View ArticleFacebook Will Now Require Authorization of Issues-Based Political Ads and...
Facebook will soon require political- and issues-based ads to receive verification before they're served to users on the platform. Today, the company said it will require advertisers to confirm the...
View ArticleThe Fallout Continues Over Those ‘Egregious’ Sinclair Promos
Actress and comedian Amy Schumer canceled an interview scheduled for a local, Sinclair-owned TV station. And a slew of Democrats running for office have vowed not to have their commercials air on...
View ArticleHow to Find the Corporate Partnership That Works Best With Your Brand
Sponsorships, discounts and donations. What has historically been a safe ground to build goodwill for your brand has suddenly turned into a reputational minefield. The social, political, environmental...
View ArticleJohn Oliver, Samantha Bee Throw Support Behind Unionizing The Onion
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of...
View ArticleNetflix May Spend $300 Million to Buy a Billboard Company
Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that...
View ArticleAgency Insiders Debate Whether the Erin Johnson Harassment Settlement Will...
The two-year legal battle former J. Walter Thompson global chief communications officer Erin Johnson waged against her employer and its onetime CEO Gustavo Martinez came to an end earlier this week,...
View ArticleCharles Schwab Places Its $100 Million-Plus Media Account in Review
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company's first formal media review since 2009, which saw UM San Francisco beat...
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