Baffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...
View ArticleJ&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View Article360i Eliminates the CMO Role and Makes Current Marketing Chief President of...
360i today announced it's getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of its New York office....
View ArticleVice Names Former Havas, Vivendi Executive as Global Chief Revenue Officer...
Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international...
View ArticleABC Hopes Buyers Won’t Judge Roseanne Based on Last Year’s Disastrous Upfront...
Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network...
View ArticleHere Are the Brands and Organizations Winners of the 10th Annual Shorty Awards
The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards--which "recognize...
View ArticleWhy Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead...
There are many reasons that The Good Doctor became this year's breakout freshman drama, as detailed in this week's cover story. But showrunner and executive producer David Shore says the real secret of...
View ArticleThis SFW Striptease Doesn’t Have a Happy Ending for Anyone Involved
His ex-girlfriend doesn't know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre--somebody else's hot ex awkwardly...
View Article3 Rules for Speaking With Consumers on Social Media, Not at Them
We know that conversation is a lost art. And regardless of whether consumers' attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of...
View ArticleIt’s Time to Break the Negative Stigma Around Vulnerability
Given its antiquated meaning, being vulnerable is seen as a sign of weakness. And yet, as I've worked closely with female brands through the past year, I've found myself being inspired by their...
View ArticleThe Facebook Community Boost Tour Kicked Off in St. Louis
The first Facebook Community Boost event kicked off in St. Louis Monday, and the social network announced eight more upcoming stops on the tour. Facebook Community Boost was unveiled last November as a...
View ArticleHeineken Says It ‘Missed the Mark’ With Ad That Chance the Rapper Called Racist
Heineken USA has pulled a Publicis campaign themed "Sometimes, lighter is better" off its social channels after Chance the Rapper criticized one spot in the series as racist. The campaign featured four...
View ArticleAdobe Analytics’ New Project Brings Together the Online and Offline Retail...
Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which...
View Article84 Sculptures of Men Stand on the Edge of Buildings in This Haunting...
To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London--the same number of men who take their own lives every week in the U.K. The...
View ArticleThe Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years
Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions,...
View ArticleKris Bryant Crashes a Fantasy Draft as a Pizza Delivery Guy in Latest Prank...
Kris Bryant's such a screwball! In his latest pitch for Red Bull, the Chicago Cubs star and 2016 National League MVP pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy....
View ArticleWant to Intern at Havas New York? Go Ahead and Text the CCO Directly
Harry Bernstein's phone will soon be buzzing like crazy. That's because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses...
View ArticleSocial Media Is Not a Customer Experience Solution
We've all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously--right then and there. How many times...
View ArticleDunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleBud Light Consolidates $279 Million Social Media and Creative Account with...
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015,...
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