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Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little...
Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of dozens of...
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Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm
DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on a plane....
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Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots
I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking...
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Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day
Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a caveman or a pig....
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Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt
Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an...
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State Farm's Chaos Robot Now Stomps Right Up to Your Smartphone
State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS in your...
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Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot
Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from Translation starring...
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How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby
IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to date,...
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Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in...
Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The...
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Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With...
Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole Facebook Look...
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Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
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Allstate's Mayhem Is Fiddling With Vine While Brackets Burn
Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership with...
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Have Another Good Cry With Thai Life Insurance's Latest Beautiful,...
They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking,...
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Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed
Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and a new...
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Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance
One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil....
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Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final
Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't have is a black cat. Why listen to...
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Self-Driving Car Wreaks Havoc, but Not for the Reasons You Think, in...
Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a knack for...
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Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story...
Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots...
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Study: Display Ads Trump TV at Brand Awareness for Insurers
Update:The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising...
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Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm
The State Farm-meister wants to pump … you up! The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin Nealon and Dana...
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