Verizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version...
View ArticleNearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel...
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world's...
View ArticleE-Bike Brands Aim to Capitalize on the Category’s Expansion
As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing...
View ArticleThis Is Your Brain on Food: Postmates Co-Opts Famous Tagline for Trippy Ads
Food is more than just sustenance--it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings....
View ArticleNot Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it...
View ArticleFailure to Launch: Delta Delivered Bad News And Did It Poorly
As any journalist would, I should make my conflict of interest clear before you read on: I'm an absolute Delta Air Lines fanboy. I'm a Delta Million Miler and Diamond for about seven years running....
View ArticleSnapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams...
View ArticleGenerative AI Is More Than a Marketing Gimmick for Coca-Cola
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the...
View ArticleInfosys’ B2B Marketing Strives to Find the Human Side of AI
In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since...
View ArticleBBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis' data arm Epsilon...
View ArticleOrganic Valley Brings the Farm to the City as Part of Climate Week NYC
Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna--honey bees, songbirds, rolling hills...
View ArticleClimate Week NYC Draws Out Sustainable Brands and World-Class Greenwashers
Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York this week to coincide with the meeting of the United Nations General Assembly. While world leaders...
View ArticleJIC Gives Conditional Certifications as March to New Currencies Continues
The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies--has taken a...
View ArticleFuse Media Closes Upfront With Double-Digit Growth in Volume
Fuse Media is capping off a wildly successful upfront season. Today, in the midst of Hispanic Heritage Month, the Latinx-owned entertainment company confirmed to Adweek that it has closed its upfront...
View ArticlePrince Charming Battles Dementia in Harrowing Ad Calling for a Cure
It starts like your typical Disney-style fairy tale: After slaying a dragon, a prince and princess ride off into the sunset. But their happily-ever-after turns upside down when the prince is "struck by...
View ArticleTinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue
As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track "Tap...
View ArticleFanDuel Casino Lists Hundreds of Feelings That Aren’t as Good as Winning
FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of...
View ArticleSamuel L. Jackson Gets Furious About Bread Imitators in Warburtons Ad
Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about...
View ArticleFollowing Its Failed Acquisition of The National Enquirer, Vinco Ventures Is...
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in...
View ArticleLego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and...
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