WeWork Is Going Back to the ’90s in Partnership With National Geographic
Some WeWork locations are going back in time. In partnership with National Geographic, a handful of WeWork spots in L.A., New York and San Francisco will be transported to the 1990s at the beginning of...
View ArticleStartup Incubator Betaworks Signs Exclusive Partnership With WPP’s Grey
WPP's Grey announced today that it has signed an exclusive partnership with Betaworks, a self-described "startup platform" that invests in seed-stage technology companies with the goal of helping bring...
View ArticleIntel to Shutter In-House ‘Agency Inside’ Creative and Production Operations...
Silicon Valley tech giant Intel has laid off all of the creative and production staffers at Agency Inside as it prepares to focus the in-house hub it launched about three years ago only on account...
View ArticleQ&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury...
There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying $600 for $20 shoes going viral...
View ArticleData Is Helping Creatives Find New Sources for Innovation and Design
Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative...
View ArticleNew Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC...
New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot...
View ArticleHow Bonobos Reinforces Its Startup Culture on Cyber Monday
"Live from New York, It's Chaturday Night Live!" At Bonobos' New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday...
View ArticleCars.com Is the Latest to Take Digital Media Buying—Including...
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid...
View ArticleYouTube Stories Is Now Available to Creators With Over 10,000 Subscribers
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all...
View ArticleAll Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook...
Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a...
View ArticleYouTube Stories: Here’s How to Create and Share a Stories Post
YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible...
View ArticleThe Game Awards Will Be Livestreamed on Twitter Dec. 6
Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET...
View ArticleThis Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for...
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris...
View ArticleWhen Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleThe&Partnership Hires Droga5’s Head of NYT and JP Morgan Chase Accounts as...
WPP-backed The&Partnership has hired its first president of New York: Agnes Fischer, who was previously Droga5's executive group director and co-head of account management, where she ran the...
View ArticleWill Ad Dollars Continue Shifting From Facebook to Instagram in 2019?
Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019. Socialbakers CEO Yuval...
View ArticleBurger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent...
Any lucid American knows the place to get a Whopper is Burger King. But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald's with a new Whopper Detour campaign that sends...
View ArticlePowerful and Haunting, This Holiday Ad Highlights the Complex Stories in Our...
This year, the ad world was once again filled with "oohs" and "ahhs" over the spate of gorgeous holiday advertising--especially from the U.K. John Lewis wowed with its ode to Elton John, Waitrose made...
View ArticleInstagram: Here’s How to Add Users to Your Close Friends List
Instagram began rolling out a Close Friends feature last week, which allows users to share their Stories posts only with the users they've added to their Close Friends list. Our guide will show you how...
View ArticleThe Adweek Staff’s Favorite Holiday Ads of All Time
With the holiday season fast approaching, Adweek asked our staff to share their favorite holiday ads from the over the years. They discussed some oldies and some goodies, including favorites from...
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